The opening of Primark’s new store in Burnley saw a massive increase in the number of visitors to the town centre.
A report to the next full meeting of Burnley Council says footfall (ie the number of visitors) in the shopping centre was up between 27% and 40% in the days following the store opening in May.
The number of visitors during the whole month of May was also up on the same period in 2017.
The 32,000 sq ft store helped create more than 100 jobs.
Councillor Sue Graham, the council’s executive member for regeneration and economic development, said: “We knew Primark was popular and would bring in more visitors and shoppers to Burnley but these figures have exceeded expectations.
“You only had to walk around the town centre in the days following the opening to see the positive effect it had, and that still applies. There’s a new buzz to the place and we’re working hard to make sure that continues.
“More visitors means more business, not just for Primark but also for the other shops in the centre. It's a massive vote of confidence in Burnley.”